In this week's episode, I interview Nikita who has a unique view of looking at paywall optimisations & onboarding. He has a strong developer background & has led various product teams at Adapty, Welps, Wheely, etc.
The episode is focused on understanding Nikita's approach to identifying app developers' key problems & generating a solution for these problems, especially around conversions. App developers & marketers working for subscription apps will find a lot of key insights in the episode, coming from a very rich & practical experience in the field.
Background on Nikita:
Nikita currently is the founder of Paywall.tips where he has been helping app developers with subscriptions on product management topics. He previously has led mobile & product teams at Wheely, Adapty & Welps.
If you wanted to reach out to Nikita you can always find him on Linkedin. He regularly posts his views on paywall optimisation on his website paywall.tips.
Highlights from this episode:
Nikita's journey to becoming a paywall optimisation expert.
Why optimising your paywall might be one of the most crucial parts of revenue & LTV optimisation
How did Nikita help generate 8x conversions at Welps
Evolution of subscription as a key monetisation tactic for non-gaming apps
Role of personalisation in-app onboarding & the increasing need to be relevant in your onboarding experience.
Nikita's approach to helping app developers deliver a better onboarding experience through experimentation & prioritisation
Pricing as a lever for subscription monetisation
Don't forget to review the show & send me your feedback, comments as well as any future guests you'd like for me to invite to the show!
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