How most CRM teams can move beyond short-term goals?

Escape the trap of short-term thinking. Moving beyond clicks & conversions.

One thing that often gets swept under the rug in CRM teams? Goals. 🤫

Most CRM teams lack a clear strategy and, as a result, default to setting easily measurable—but ultimately shallow—goals like engagement and conversions. This leads to short-termism, making it really hard to invest into CRM’s potential to drive long-term user and business value.

Unlike …