How to identify & run CRM experiments that drive business impact?
Highlights from My Live Session on Experimentation for Lifecycle Marketers
This week, I ran a 1 hour session on running smarter & better Experimentation as Lifecycle Marketing & CRM teams. If you want to make sure you know about the next session, you can sign up here. Here’s a brief summary of what we discussed.
It turned into one of my favorite sessions yet. Below are some takeaways and themes t…